The team at StartUp Fashion know running an independent fashion business is damn hard, but they've got just the tips you need to turn passion into profitable progress. From marketing to operations, StartUpFashion blogs daily detailing steps to make your business successful.
Founder, Nicole Giordano , knows her way around the ropes: She's launched her own accessory line and worked with names like Jill Stuart, Prabal Gurung, and Isaac Mizrahi. Through StartUp Fashion she has helped hundreds of independent fashion labels launch their business into long-term success.
Here is a round up of some of our favorite StartUp Fashion posts:
As a blogger, especially a blogger in the fashion world, I get a lot of people trying to connect with me. I don’t say this with any sort of inflamed ego. I say this because 90% of the time, the people/brands/companies that are trying to connect are doing it the wrong way. And I felt it was time to teach people how to approach a blogger.
Making money is the goal. Building brand awareness for direct to consumer sales and finding boutiques that will take a chance on you by purchasing wholesale are challenging aspects of being an emerging designer. It can be very tempting to accept new accounts on consignment.
Starting your own business can be both exciting and overwhelming. With what seems like a million things you need to do before opening your business, the legal obligations can often seem the most daunting.
When looking ahead you may not know where to turn when it comes to the growing your startup. Whether looking for investors or seeking to turn a profit, achieving continued growth for your business can cause multiple stress points.
When it comes to reaching success in a creative business, talent is not really a deciding factor.
I recently read an article written by a photographer about how the idols within his industry are no better than he, or any other professional in his industry. It’s simply that they know how to make things happen. In reading this article I quickly realized that this idea applies to almost any business, with a special emphasis on creatives.
Here’s the thing, of course talent and technical ability matter. You do need to have a basic understanding of your craft and be good at it. But do they matter to the point of creating success? No, they really don’t.
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